Sket Poster Analysis

What does this image suggest about the film, in terms of the:

a. The Characters - their identity as individuals and as a group; each of the characters in the poster look angry and looks as though they are each in turn hitting someone/something. None of them look alike which shows they have individual personalities and qualities that singles them out from each other. Because the film is about female empowerment and how female gangs take the traits of males in order to have authority, you can see by each of their faces that they are really passionate about what their doing and I believe the people that each of them are attacking are males which is why they look so angry and so determined to hurt them in the worst way possible. As a group you can see that they all have the same intentions when it comes to fighting however as individuals I think the girl on the far right looks the strongest and takes every person she attacks seriously compared to the other 4 girls seen in the poster who don't really have as much passion in what they are doing, as you come to find out in the film she is the leader which explains why I may think this.

b. The Setting; no actual background is used in this poster which means a clear idea of where these girls are at cannot be determined. However because the colour grey is used behind them it suggests to me that the people who created the poster wanted to give the idea of it looking like concrete, linking to the idea of a 'concrete jungle' which is a location that is made up of high rise flats in run down areas which is seen as an unsafe and dangerous place to be. This is exactly where these types of girls look like they are from due to the behavior they have towards violence and also the clothing they are seen wearing as the hooded jackets are a prime example of what 'youths' wear in places like London which consist of a variety of different gang cultures as well as a lot of build up areas, so there interpretation of the settings for this film has been created by using simple ideas. Also by the objects they are holding in their hands; crow bars and bricks it suggests to me that in these types of estates these objects are easy to find and are used as weapons when violence is concerned as many people would break down various things just to have these at hand when in need.

c.The Story; The story behind this poster is simple; they are a group of girls who seem to be in some sort of gang and are using violence to get thrills from attacking the opposite sex. Although these images are seen separately it suggests to me that they work together as part of a team to get the outcome that they are hoping for; weather it be just verbally attacking males or actually trying to hurt them in some way so they know not to mess with the whole group again. However other aspects of the story that would be shown through the film cannot be determined just by this poster. I think small aspects are shown such as the choice of text used is of a urban nature which suggests the types of girls they are and also as I have spoke about previously the location would be set in maybe a city like London because of the amount of high rise buildings around there and the amount of crime and violence that takes place there. Overall I think the story behind this poster and what will happen in the film is these girls attacking a range of different men for different reasons, so some scenes could be slightly gory and uncomfortable to watch but they have been put together to show how the 'hood' is the girls and how they want to feel important and respected by the other sex.

How does it suggest these things?
The things I have spoken about regarding the poster above are shown in a variety of ways. As I have explained previously the facial expressions the girls are portraying in the image look like they are trying really hard to get the best outcome possible out of what or who they are attacking.The images of only girls shown in the poster suggest to me that the whole film is only about girls who can be seen together as one unit/gang who will be seen sticking together to cause trouble. The objects they have decided to use in the poster suggest that they are wanting to cause quite a lot of damage no matter what the consequences as the bricks and crow bars have been placed right at the front of the poster in order for the audience to notice them quicker and instantly realize the background behind it.
The emotion of the poster is very raw and negative and it suggests to me that each of the girls may have problems in their lives separately that they hope to sort out in the film, although anger is shown quite a lot sadness can also be detected because whatever reason they have for being so violent must have effected them on a personal level to make them determined to get their own back.
Finally the text chosen to write the titles for the poster looks very 'urban and street' to attract that type of audience in because the film is based around girls who come from the gang culture and violence that happens in London and other deprived areas so they would hope people from these backgrounds can relate to the film easily and understand the message they are trying to get across. I think the text can give an overall feel of 'anti social' to the poster because the title of the film and the way the letters look like they have been carved through as they show scratches which almost suggests the meaning of the word is quite negative. This also adds more attention to the image as the girls also look very 'anti social' with the behavior they are projecting out.

How does this poster image fit with the ways girls tend to be shown in film posters, or on magazines, or on TV? Explain your answer, using examples where you can.
The poster shows these girls in a completely different way to how girls are usually portrayed in the media today. These girls are shown in a very masculine and negative way because of the hooded jackets they are wearing, the violent objects they are holding in order to show they are attacking someone/something and the malicious facial expressions to show they are very powerful and have authority over any of their 'victims'. Compared to the women usually showed in the media, they are usually seen as 'role models' to other girls/women because of their beauty and respectable personality. People like Victoria Beckham for example, a picture of a recent photo shoot she was involved in for a top fashion magazine can be seen below she looks stunning in the swimsuit she is wearing and many women would look up to her because she is a mother of 4 children and always in the spotlight.
Most girls who are seen in films are also usually shown in a positive light and are usually dressed really nicely to attract the male attention because of their beauty and position of character they are playing, Sket is one of the first films I have seen that show the girls in a 'dressed down' approach to make sure their characters can be determined and the brand identity is shown through. For example below the image of actress Anne Hathaway in the movie 'one day' shows a full body image of her in deep awe with the male in the image, however you can still see her slim figure and her beautiful choice of clothing which would again make women and girls look at her in a 'jealous' light because the photographer has captured the image in the best possible way.

So overall the girls in the film, Sket are shown in an opposite way to how other women are shown in the media today, so personally I don't think the female audience would look up to them in anyway because of this poster they may just respect them for the characters they are playing in the film because they are standing up for themselves but in other aspects such as beauty and personality being concerned it's not of a high percentage to be considered.